Are You Suffering From Information Overload?
Do You Feel Compelled To ‘Keep That Report For Later’ – Knowing You’ll Probably Never Get To It?
Does the inability to keep on top an ever growing mountain of material undermine your belief in your time-management?
It’s Not Your Fault
It’s part of today’s business landscape. Others are publishing business reports, periodicals, news feeds, white papers, updates and other ‘important content’ at a greater rate than any other time in history.
Less Time More Work?
And each day you’re over-loaded with more information demanding your precious time and attention. This ever growing pile of “important reading material” clogs your inbox, your in-tray and your mind -- nagging quietly as you work.
The Hidden Fear
And why? Because many people believe hidden in the “hours of reading” that lie ahead, you might uncover some pearl of wisdom and gain a competitive edge. The fear of ‘missing something important’ is amazingly compelling – but not practical.
Return to More Time
How would you like to turn the clock back? How would you like to return to a time when there was more time? When you were master of your day and not a slave to clock on the wall and the band on your wrist?
Diamonds from Dirt
The trick is trust. A play on words for sure, but you need to delegate. Let someone else whose expert opinion you trust discern the diamonds from the dirt. That’s what I do for key clients interested in the field of integrated internet marketing.
Managing the Mountain
The key to managing the content is discernment, to know what is worth the investment of time and what is not. That takes years of experience and training. I once heard it said “you could teach a turkey to climb a tree, but its easier to hire a squirrel.”
No Training Necessary
Case in point, I'd just spent a couple of hours presenting the latest internet headlines, breaking news, impact issues and other related issues to a VIP client when they said...
“Do you offer this information in a short executive summary style report or newsletter?”
Yes I do, it's called the ...
60 Second Newsletter ™
The 60 Second Newsletter ™ is published monthly (by email) and focuses on Internet Marketing, Social Media, PPC, SEO/SEM and other innovative integrated digital marketing initiatives and news.
This executive summary packs in the main issues, headlines and topics of the past month and includes short editorial commentary about the impact on business. When appropriate, a web link to a full story or more information is included.
To speed up delivery and shorten read time, the 60 Second Newsletter is delivered via email in a TEXT only format. This also ensures you can easily read each edition on any computing device or smart phone.
Breaking News Updates
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Time is the Equalizer
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About The Author/Publisher
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